Hojicha — Roasted Green Tea Powder

Most people have heard of matcha.
Hojicha is its quieter, cozier cousin.

It starts as Japanese green tea — leaves and stems — but instead of being steamed for a grassy flavor, it’s lightly roasted. That roasting transforms it: the taste becomes warm, toasty, and unexpectedly smooth, with notes that hint at toasted cereal and soft umami.

Then the tea is stone-milled into a fine powder, ready to whisk into hot water or stirred into steamed milk for a soothing latte. It’s comfort in a cup — and thanks to roasting, it’s naturally lower in caffeine, perfect for winding down or staying calm while staying sharp.

If matcha is for the morning…
Hojicha is for the evening.

Smooth. Cozy. Delightfully drinkable.

How to Prepare Hojicha

• Place 1–2 teaspoons of Hojicha powder in a wide mug or bowl

• Add a splash of hot water (175–185°F — not boiling)

• Whisk or stir until completely smooth

• Top with more hot water or steamed milk for a creamy Hojicha latte

• Enjoy while slowing down the pace of the day

Pro Tips

• Milk (dairy or oat/almond) brings out the tea’s natural caramel-like notes

• For iced: whisk warm first → pour over ice + milk

• No whisk? A milk frother or spoon works perfectly fine